October 2023 Toyota Car Sales Analysis - YoY, MoM Change, 6-Month Trend
October 2023 - Toyota Car Sales Figures - YoY Change
- Top Gainers:
- Innova Crysta/HyCross (D1 MPV): Innova Crysta/HyCross stands out as the top gainer with a remarkable YoY change of 118.86%. This significant increase in sales could be attributed to factors such as customer demand for MPVs, updates to the model, or effective marketing strategies.
- Camry (D2 Sedan): Camry showed a substantial YoY increase of 233.9%. This surge in sales may be influenced by factors like the sedan's reputation, customer preferences for sedans, or specific enhancements made to the Camry model.
- Hilux (D2 Pickup): Hilux experienced a strong YoY change of 141.33%, indicating increased demand for pickups. This could be driven by factors such as commercial use, utility, or specific features of the Hilux model.
- Top Losers:
- Vellfire (D2 MPV): Vellfire faced a significant decline with a YoY change of 96.59%. This substantial drop may be due to various factors, such as changes in market demand, competition, or specific challenges faced by the Vellfire model.
- Other Observations:
- SUV and MPV Dominance: The top gainers include MPVs (Innova Crysta/HyCross) and a Sedan (Camry) along with the SUV (Hilux), showcasing a diverse range of body types experiencing growth.
- Hatchback Success: Glanza, a hatchback in the B2 segment, showed a positive YoY change of 25.4%, indicating success in the hatchback category.
- Diverse Model Performance: The performance of models in different segments (MPV, Hatch, SUV, Sedan, Pickup) highlights Toyota's diverse portfolio and its ability to cater to various consumer preferences.
- In summary, the analysis underscores the success of models like Innova Crysta/HyCross, Camry, and Hilux, while also pointing out challenges faced by the Vellfire model. The positive performance across different body types indicates Toyota's ability to appeal to a broad range of customers.
Also read: Toyota Taisor Variant-Wise Expected Price — #WithLogic | V3Cars
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October 2023 - Toyota Car Sales Figures - MoM Change
- Top Gainers:
- Hilux (D2 Pickup): Hilux stands out as the top gainer with a significant MoM change of 26.57%.
- Hyryder (C1 SUV): Hyryder showed a positive MoM change of 4.81%.
- Top Losers:
- Rumion (D1 MPV): Rumion faced a significant decline with a MoM change of 45.79%. This substantial drop may be influenced by factors such as market dynamics, competition, or specific challenges faced by the Rumion model.
- Camry (D2 Sedan): Camry experienced a notable MoM decrease of 23.94%. This decline could be due to various factors, such as seasonal fluctuations, changes in consumer preferences, or specific challenges with the Camry model.
- Other Observations:
- Stable Performers: Glanza (B2 Hatch) showed a very marginal MoM change of -0.06%, indicating stability in its sales.
- MPV and SUV Trends: The top gainer (Hilux) is a pickup, while the top loser (Rumion) and notable decliner (Fortuner) are both in the SUV and MPV segments, emphasising the variability within these categories.
- In summary, the analysis highlights the success of the Hilux model in October, while also pointing out challenges faced by models like Rumion and Camry. The diverse performance across different segments indicates the influence of various factors on individual model sales.
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Toyota — 6-Month Sales Trend (May 2023 - October 2023)
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