Exclusive: Mercedes-Benz to start online booking; cars will be delivered home
In the Merc From Home 'service, buyers will also be able to talk live online with the company's staff, so that they can clear every doubt about buying the car.
Mercedes-Benz India has launched a new digital initiative for online sales of its cars. 'Merck from Home' will not only allow customers to book their chosen car model online, but they can also buy it on the company's website. In this service, the car will also be delivered to the buyer's house. Under this, information on the on-road price of the vehicle will also be given, apart from the e-performance of the car, customers will also be able to talk live online with the company's staff. This online service will start the next day after the corona lockdown ends. Buyers will be able to take advantage of this from 10 am to 12 pm.
Mercedes-Benz India MD and CEO Martin Schwenk said, "The digital platform has become an important channel to stay with our customers. Our 'Merc from Home' campaign aims to sell cars holistically and hassle-free. Customers now Not only can you pay for our cars and services online from the comfort of our homes, but also call your three-pointed star home as per your time Are spun. "
Schwenk also believes that it is not just due to coronavirus, and the company's aim is to make buying Mercedes-Benz as easy as buying groceries or ordering food. Mercedes-Benz expects 25 percent of its sales to be through online channels by 2025. The 'Merk from Home' campaign will cover the entire country and the current Mercedes-Benz dealers. Any potential buyer can now get information on the car they are interested in. This includes the price, variants and trim of the car, plus he will also be able to talk to the company online so that he can clear every doubt about buying the car. After this, the buyer will be connected to the nearest dealership so that the digital journey can be continued with them.
Santosh Iyer, VP, Sales and Marketing, Mercedes-Benz India told, "Frankly, we are setting it up now. We will go out with marketing only after the lockdown is over. Our platform is dealer stock and offers. Will give the information with complete truth. So buyers can get all the information and make the right decision to buy. " Explaining the process, Iyer also said, "Buying online will not be like shopping on Amazon, where you just go and click and buy because there is a loan here, you also have to submit papers. We will help customers to do online transactions in every form, and we feel that in the coming time, the market will go entirely into online mode. "
The company has started an online platform for the sale of its used cars from January this year, but Mercedes-Benz is now offering this service for new vehicles as well. BMW, Jeep, Hyundai and many other manufacturers have also begun to advance their digital platforms for the selection, estimation and booking of cars.
But online sales and delivery are also being made online, this is being seen for the first time. Of course, the auto industry is only taking steps to facilitate the shopping experience as it has to take care of social distance along with the sales process. Therefore going digital is considered the best option. Of course, these are the early days, and we have to wait for several weeks when things will be expected to see the real effect of these measures.
Mercedes-Benz India has launched a new digital initiative for online sales of its cars. 'Merck from Home' will not only allow customers to book their chosen car model online, but they can also buy it on the company's website. In this service, the car will also be delivered to the buyer's house. Under this, information on the on-road price of the vehicle will also be given, apart from the e-performance of the car, customers will also be able to talk live online with the company's staff. This online service will start the next day after the corona lockdown ends. Buyers will be able to take advantage of this from 10 am to 12 pm.
Mercedes-Benz India MD and CEO Martin Schwenk said, "The digital platform has become an important channel to stay with our customers. Our 'Merc from Home' campaign aims to sell cars holistically and hassle-free. Customers now Not only can you pay for our cars and services online from the comfort of our homes, but also call your three-pointed star home as per your time Are spun. "
Schwenk also believes that it is not just due to coronavirus, and the company's aim is to make buying Mercedes-Benz as easy as buying groceries or ordering food. Mercedes-Benz expects 25 percent of its sales to be through online channels by 2025. The 'Merk from Home' campaign will cover the entire country and the current Mercedes-Benz dealers. Any potential buyer can now get information on the car they are interested in. This includes the price, variants and trim of the car, plus he will also be able to talk to the company online so that he can clear every doubt about buying the car. After this, the buyer will be connected to the nearest dealership so that the digital journey can be continued with them.
Santosh Iyer, VP, Sales and Marketing, Mercedes-Benz India told, "Frankly, we are setting it up now. We will go out with marketing only after the lockdown is over. Our platform is dealer stock and offers. Will give the information with complete truth. So buyers can get all the information and make the right decision to buy. " Explaining the process, Iyer also said, "Buying online will not be like shopping on Amazon, where you just go and click and buy because there is a loan here, you also have to submit papers. We will help customers to do online transactions in every form, and we feel that in the coming time, the market will go entirely into online mode. "
The company has started an online platform for the sale of its used cars from January this year, but Mercedes-Benz is now offering this service for new vehicles as well. BMW, Jeep, Hyundai and many other manufacturers have also begun to advance their digital platforms for the selection, estimation and booking of cars.
But online sales and delivery are also being made online, this is being seen for the first time. Of course, the auto industry is only taking steps to facilitate the shopping experience as it has to take care of social distance along with the sales process. Therefore going digital is considered the best option. Of course, these are the early days, and we have to wait for several weeks when things will be expected to see the real effect of these measures.
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