Tata Motors to take a big step in updating its product line
Since the BS6 norms have hit the Indian market, many automobile companies have come up with an updated version of their products, which not only helps them to refresh the product line but also helps in increasing the sales.
Tata motors have taken a step ahead for increasing sales and introducing new products. The changes have been noticed with the launch of compact SUV Tata Nexon in 2017. This tank-like SUV has AMT version, KraZ limited edition, and now a mid-life facelift. Recently, Tata Motors launched Harrier in 2019, Which was based on the latest Omega platform of the company. The expectations of this product were so high, but it could not live up to it. However, this time Tata Motor is confident with its new modified mid-size SUV 'Harrier,' powered by Hyundai 6-speed automatic gearbox, upgraded from 140 Ps to 170Ps BS6 Engine. Last but not least new Harrier would be packed with a panoramic sunroof, a feature that is very trendy and makes your car look more stylish!!
The Harrier has been enjoying an opportunity with spiking sales crossing over 15000 units so far and still counting. Last year in August, Tata Motors had also introduced an all-black edition of Harrier.
Tata has learned how to be on top of the buyer's list by involving itself and introducing the new and trendy features from time to time to lure more customers. Vivek Srivatsa, Marketing Head Tata Motors, said that "Every month or every two months, you will have some news or the other in terms of a product refresh." This strategy seems to be quite useful as the Tata Harrier Dark Edition with dual-tone color trim has a contribution of around 35 percent of its sale.
'New Forever', more contemporary yet attractive, is what Tata Motors philosophy is based on. "It is a customer promise saying that we'll always be contemporary, but it's also an internal challenge to keep giving customers to what they want," added Vivek Srivatsa. "Don't get behind the curve," is what going to help Tata Motors for its passenger vehicle business market.
Tata Motors is still working on its turnaround drive system, which started with the launch of entry-level car Tiago in 2016. Tata Motors has sold around 600,000 additional units to date. “Kudos to our engineering team, they've taken the challenge. Normally turnaround time for a refresh is one year or two years, but they said, ‘you know, we can do it much faster,’” added Srivatsa.
As the Tata Motors product line is getting updated, their dealerships are also on a revamp. Tata is targeting 200 dealerships in the next one year. With a new color scheme and a new retail identity, Tata Motors will give the dealership a refreshed look. They are also looking forward to providing a lounge feel to the customers. “That's a concept we are taking forward,” added Srivatsa.
By taking different measures in a variety of aspects in keeping the pace and tackling the hurdles of the automotive industry, Tata Motors has taken a step ahead of its competitors. Now, the customers have to decide whether they have done a great job or not.
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